Appealing to Customers’ Lifestyles Means Believing in a Mission A recent episode of Foodable interviews four enterprising restaurant owners on the topic of taking the leap from restaurant to lifestyle brand. The panel agrees that the key to success in extending a brand is to drink the kool-aid, or in this case, the Intelligentsia coffee: […]

Applebee’s has long been one of the most popular casual restaurant chains in the US. Similar chains helped define success through latching on to the timely trend of suburban sprawl. These include O’Charley’s, Texas Roadhouse, Chili’s, and Buffalo Wild Wings. Their customers were craving a simplicity they could count on, both in menu choices and […]