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Google’s Latest Presentation on the State of SEO Sets New Standards

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Google’s Latest Presentation on the State of SEO Sets New Standards

The Data Is In: Here’s How Websites Are Performing In Today’s SEO Landscape A recent video released by Google shares insightful, new data about how businesses and their websites adhered to 2020’s SEO standards. In the video, a guest presenter shares key takeaways from the SEO portion of 2020’s Web Almanac, a detailed rundown of how […]

Buckle Up: Google’s Experience Update Launches in May

Content Remains King In Google’s Updated Experience Page The time has come – Google has plans to spiff up its SEO algorithm next month to encompass a new factor: Page Experience. Page Experience will shift the way sites accrue rankings; however, it will continue to account for many well-known SEO differentiators, including how mobile-friendly a page […]

Google’s Algorithm Poses Challenges To Small Businesses Across Sectors

It’s Not Just You – 70% of UK Businesses Are Frustrated By SEO A recent report states that 7 out of 10 businesses in the UK are confused by SEO and do not feel equipped to market their goods and services with the algorithm calling the shots. As marketers know, Google makes regular updates to its […]

How Normal People Use Google Search

Human Behavior Blended With Google’s Algorithm is a Recipe for Speed We work hard to cultivate robust SEO that helps websites show up & function within search engines’ algorithms – while striking a balance with how humans behave on the internet. Google’s search algorithm takes users’ intentions and actions into consideration when determining how a […]

Are You Curious What Google Knows About Purchase Behavior?

November 13, 2020
in E-Commerce, Google
Richard Bergér

Dive Into Google’s Recent Research on Consumer Purchases Recently, Google put out a report analyzing how consumers behave and make purchases online. The report discusses a complicated grey area of purchase intent or purchase consideration, which sits somewhere between customers’ triggers and purchases, and reveals how and where consumers explore products. Called the “Messy Middle,” the report […]

Google Releases a New Set of Personalized Advertising Policies

October 6, 2020
in Advertising, Google
Richard Bergér

How To Navigate Google’s New Personalized Ad Requirements Personalized ads through Google are a robust way for marketers to reach their target audience. Once called interest-based advertising, this method closes the loop between the data that users share with Google – things like their age, location, interests, key demographic data, and previous searches – and […]

Understanding Ranking Factors in Google’s Search Algorithm

How Google’s Ranking Algorithm Advances Great Content SEO experts are faced with a persistent challenge that requires an artful balance of optimizing technical components while impressing upon the search engine the best possible content possible, all at once. Many marketers are puzzled to find that some sites rank well on Google even when they aren’t […]

How to Respond to the Latest Round of Google Search Updates

May 2020’s Core Update Has Changed the Standard for Web Marketers – Again In Google’s recent Core Algorithm Update, the tech giant is sticking to a consistent story that they continue to “focus on ensuring you’re offering the best content you can” and rewarding you in turn. Are you looking to get through to customers and maximize […]

Small and Medium Size Businesses, Take Note: Google My Business is Your Friend During These Uncertain Times

July 15, 2020
in Google
Richard Bergér

Here’s How Google My Business is Helping Small and Medium Size Businesses Showcase Their Value to Outlast the Pandemic Google My Business is an essential puzzle piece for small and medium-sized businesses – mainly brick and mortars – who want to be searchable online. As I’ve written about in the past, it is key for companies to […]

What Is The Secret To Increasing Your SEO Ranking?

From The Horse’s Mouth: Google’s John Mueller Answers Key SEO Questions While persistent shifts in Google’s search algorithm can make SEO a challenging animal, Google does a nice job of communicating with the SEO and web marketing community about how to play and step up one’s game. Recently, Google’s John Mueller posted a helpful video in […]

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